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Holiday Smartphone Sales Opportunities Missed By Apple and Samsung, Says Analysts

In the ongoing battle smartphones from Apple Inc., Samsung Electronics Co., a week before Christmas, he did not give much joy either.

On Wednesday, the company Yahoo Inc., rush Analytics, released its annual report on smartphone and more famous all over the world between 19 December and 25 December pills. As in previous years, Apple and Samsung devices are activated over rival devices such as Samsung, LG, Motorola and Amazon. However, the absence of a dramatic rise or fall of this year for one of the giants is proof of their missed opportunities in 2016, analysts say.

Apple and Samsung

(LR) Apple; (R) Samsung


Apple products accounted for 44% of smartphones and tablets activated in the period while the Samsung smartphones and tablets grew by 21%, said Flurry. (Flurry does not track sales, but action devices, so that the numbers tend to differ from these sales figures.) It is a decrease of Apple, which costs 49.1% for the same period in 2015, Samsung, 19.8 %.

Although Apple had continued to slide in 2014, when Apple devices accounted for 51.3% of activation, while they accounted for 17.7%, which is a surprise given the huge financial success and reputation of Samsung is the second half of 2016, recall the world millions of Galaxy 7 smartphones. (Apple and Samsung)

Selling Samsung did not fail, because most of the Android faithful are inbuilt into the Samsung products, said Stephen Baker, director of the technology industry and research firm hardware analyst NPD Group Inc. “Most of those who bought or want to purchase a Note 7 opted for another Galaxy high-end phone, “said Baker.

Huawei represented 3% of the activation of new devices in the report bustle, while Motorola Mobility, as OPPO, Xiaomi Corp. and Lenovo Group Inc., Motorola, Inc., Google phones% Share Pixel Inc. alphabetically statements were completely absent.

“Samsung has successfully fought off competition from other Android and Apple, too, thanks to the absence of Apple products wowing this year,” said Baker.

7 creates strong iPhone sales for Apple, but Apple has not said when the sales will be enough to reverse its first drop in annual sales in the last 15 years, the company said in October. It is the first year that Apple decided not to report their sales figures for the iPhone first weekend, leaving analysts to wonder whether this is due to poor sales on the market. Apple, meanwhile, said that the sales figures for the first weekend are not relevant as they were in the past.

“Apple has the strongest settings, with its hardware, software and applications and stored content,” said Chetan Sharma, consultant, and technology consulting mobile devices. “iPhone users looking to stick to update with Apple. Although, in a year when Samsung dropped the ball in a big way,” said Apple “did not have a phone with enough features to attract owners of Samsung.”

Mr. Sharma and Mr. Baker agreed that Apple and Samsung had made mistakes that cost them the growth years. “The timing could not be bad for Samsung and could not be better for Apple. But the truth is that it is not capitalized companies this year,” said Sharma.

Neither Apple nor Samsung replied to demand comment on the report bustle. (c) Apple and Samsung.

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