I don’t know if this should be titled Facebook set to copy twitter or Facebook draws idea from twitter, but this is indeed a great idea.
The company is testing a new feature — “What friends are talking about” — in some News Feeds. The feature collects posts from your friends in a special section of your News Feed, just a little bit down from the top, and highlights how many comments the content received from other people. It’s roughly the size of one image post in your News Feed, meaning you get a little more bang for your buck.
Facebook did not immediately respond to Mashable’s request for additional details on Friday.
Earlier this summer, Facebook said it would prioritize posts from family and friends over content from brands: It’s unclear if this new module is related, though it does seem like a good way to encourage people to interact with one another. It piles updates into smaller chunks so you can see more on your screen — essentially meaning more opportunities for you to comment on something without scrolling.
Getting friends to talk to one another is mission number one for Facebook, which has recently ceded ground to Snapchat and more “intimate” platforms like its own Instagram product.